ASCOT TECHNOLOGY

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Free · 30 min · No commitment

Know Exactly How Your Business Is Performing

We build live dashboards and automated reports so you can make decisions based on facts — not gut feeling, not a spreadsheet from last month.

All services
Real-time
Data refresh
1 view
All your data
Fixed
Project price
5+
Source integrations

What we build

Every type of analytics, done properly.

Live Business Dashboards

Real-time KPI dashboards pulling from your CRM, accounting software, website, and other tools into one clear view.

  • Revenue, pipeline, and costs in one place, updated in real time
  • Role-specific views so each team sees what matters to them
  • Mobile-accessible from any device, no software to install

Automated Reporting

Weekly or monthly reports that write themselves. Delivered to your inbox automatically, no manual work required.

  • Scheduled PDF or HTML reports delivered to your inbox
  • Month-end packs generated automatically for accountants
  • Exception alerts when metrics go outside normal ranges

Data Pipeline & ETL

Connect disparate data sources, clean the data, and make it available in one place for analysis and reporting.

  • Cleans, deduplicates, and normalises data before analysis
  • Handles schema changes gracefully without breaking pipelines
  • Full audit trail for compliance and reconciliation

Sales & Revenue Analytics

Track pipeline, conversion rates, revenue by product and channel, and forecast with actual confidence.

  • Lead source attribution so you know what's actually working
  • Win/loss analysis by product, rep, and market segment
  • Revenue forecasting from pipeline data

Real result

What this looks like in practice.

Accountancy / Finance

10 hours of reporting work eliminated every week

An accountancy practice was spending a full day each week manually pulling data from Xero, their practice management system, and multiple client spreadsheets just to build one weekly performance report. The data was always slightly out of date and the process was painful.

We connected all three sources, built an automated data pipeline, and gave them a live dashboard that updates every 15 minutes. The weekly report now generates itself and lands in their inbox every Monday morning at 7am.

Three data sources connected into one pipeline
Live dashboard updated every 15 minutes
Weekly reports auto-delivered Monday 7am
10 hrs
Saved per week
3
Sources connected
15 min
Refresh rate

How we work

From data audit to live dashboard.

1

Data Audit

We map your existing data sources and identify what's available, what's missing, and what's most valuable to track.

2

Dashboard Design

We design the layout and metrics with you — so you see exactly what matters, not just what's easy to measure.

3

Connect & Build

We connect your data sources, build the pipelines, and create the visualisations to bring everything together.

4

Train & Hand Over

We walk your team through every metric, make sure everyone can use it independently, and document everything.

Every project

What's always included.

No add-ons, no hidden extras. Every project ships with all of this.

Data source audit

We map every source before touching anything, so nothing important gets missed.

Custom dashboard design

Layout and metrics designed with you — not a generic template dropped in your stack.

Up to 5 data integrations

Five connectors included as standard; additional sources quoted separately.

Real-time data refresh

Dashboards update continuously or on a short schedule, depending on the source.

Automated email reports

Scheduled reports delivered to any inbox, in PDF or HTML format.

User access controls

Role-based permissions so each person sees only the data relevant to them.

Historical data migration

Past data loaded in so your charts start with context, not a blank slate.

Full documentation

Every metric, pipeline, and data source documented for your records.

Staff training session

Live walkthrough with your team so everyone can use the dashboard from day one.

30-day support period

We handle data issues, query tweaks, and display fixes for a full month after launch.

KPI definition workshop

We help you define the right metrics before building, not just show you what's easy to pull.

GDPR-compliant setup

Data handling reviewed against UK GDPR before any personal data enters the pipeline.

FAQ

Questions we get asked.

1

What data sources can you connect?

Google Analytics, Xero, QuickBooks, Salesforce, HubSpot, Shopify, SQL databases, spreadsheets, and most APIs with standard connectors.

2

Do I need a data warehouse?

For most SMEs, no. We use cost-effective solutions that don't require enterprise infrastructure or ongoing licence fees.

3

How often does the dashboard update?

Most dashboards update in near real-time or every few minutes, depending on the data source. We'll be specific about what's possible in your discovery call.

4

Can multiple people access it?

Yes. We set up role-based access so the right people see the right data. Finance sees one view, sales sees another.

5

Will I be able to add metrics myself?

Yes. We build with extensibility in mind and document everything so your team — or any developer — can add to it later.

6

Can you connect to our legacy database?

Yes. We connect to most SQL databases including MySQL, PostgreSQL, Microsoft SQL Server, and Oracle. If your system has an export function or an API, we can almost certainly get the data out of it. We'll assess the specifics in the discovery call.

7

Will we be locked into any dashboard platform?

No. We typically build on Power BI or Google Looker Studio — both of which you can access independently without us. The underlying data pipelines are also fully documented and owned by you. You're never dependent on us to view your own data.

Tools & integrations

Tools we work with.

Power BIGoogle Looker StudioPostgreSQLdbtXeroQuickBooksGoogle AnalyticsBigQuery
Taking new projects now

Ready to see your business clearly?

Book a free discovery call. We'll audit your current data, show you what's possible, and give you a fixed price before any commitment.

Send us a message